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Featured products

Yellow Mustard Seed (Small)

Yellow Mustard Seed (Small)

Yellow Mustard Seed (Small)

Rs. 40.00
Fenugreek Seed (Methi)

Fenugreek Seed (Methi)

Fenugreek Seed (Methi)

Rs. 25.00
Yellow Mustard Seed (Bold)

Yellow Mustard Seed (Bold)

Yellow Mustard Seed (Bold)

Rs. 50.00
Cumin Seed (Jeera)

Cumin Seed (Jeera)

Cumin Seed (Jeera)

Rs. 100.00
Yellow Mustard Seed (Small)

Yellow Mustard Seed (Small)

Yellow Mustard Seed (Small)

Rs. 40.00

Shop by Category

Mustard Oil Mustard Oil
Mustard Seeds Mustard Seeds
Sesame Oil Sesame Oil
Cumin Seeds Cumin Seeds
Almond Oil Almond Oil
Fenugreek Seeds Fenugreek Seeds
Coconut Oil Coconut Oil
Peanut Oil Peanut Oil

About Us

Our Beginning

Jay Jinendra Brand began with a simple mission — to bring pure, chemical-free oils and farm-fresh seeds from Rajasthan’s heartland to Indian households. Rooted in the 1966 legacy of ATC, our journey started in a small village near Jodhpur where Rikhab Chand Ji Sethiya introduced the idea of honest sourcing and traditional extraction methods.

From a humble family setup to a trusted name in cold-pressed oils and premium edible seeds, our foundation has always been purity, tradition, and quality.

Know More

Fresh. Pure. Farm-Picked Seeds.

Get a real taste from Rajasthan through seeds we pick ourselves from farms we know and trust. We clean them right, dry them in the sun, pack them up nicely so the freshness hits you in the eyes, nose, and mouth every time.

 Shop Seeds →

Cold-Pressed. Chemical-Free. Traditionally Made Oils.

We make our oils the real way with wooden presses and a slow squeeze that keeps all the good stuff in, like nutrients, that fresh smell, and pure flavor.Top-quality seeds go in, no chemicals touch them, and out comes something honest and good for cooking up meals at home.

 Shop Oils →

Cold-Pressed Using Traditional Methods.

Sourced from Quality Mustard Seeds.

No Chemicals, No Preservatives.

Rich Taste Loved in Indian Kitchens.

Multi-Purpose Use.

Naturally Nutrient-Rich.

Purity-Tested & FSSAI Approved.

Family Legacy Since 1966.

Made in India.

Naturally Sourced

We source our seeds directly from trusted farms, keeping them fresh, clean, and true to their natural taste

Purity Tested Products

Each batch is carefully checked to make sure it stays pure, safe, and free from unwanted mixing or additives

Traditionally Extracted

Our oils are made using slow, traditional pressing methods that help retain natural aroma, taste, and goodness

People You Can Trust

Built on years of honest work, we focus on quality, transparency, and products families feel confident using every day

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Frequently asked questions
What is the difference between cold-pressed oil and refined oil?

Oils that are cold pressed are extracted carefully, and since high heat and chemicals are not used, it helps to retain their natural nutrients, aroma, and taste.  Refined oils go through chemical processing and high temperatures, which can reduce nutritional value.
Is cold-pressed mustard oil healthier than refined mustard oil?

Mustard oil that has gone through a cold pressing contains high amounts of oil nutrients and oil antioxidants. In comparison, this is a lot higher than refined mustard oil which has gone through more processing and a lot of chemicals.
Can cold-pressed oils be used for frying?

Yes, cold-pressed oils like mustard oil and groundnut oil can be used for frying, especially in traditional Indian cooking, when used at appropriate temperatures.
Are organic oils better than regular oils?

Organic oils are made from seeds or nuts grown without synthetic chemicals. They are preferred by many people looking for cleaner, more natural food choices.
What does “cold-pressed oil” mean?

"Cold-pressed oil" refers to oil that has been extracted from seeds or nuts using a mechanical press without the use of high heat or chemical solvents
Do cold-pressed oils have a strong taste?

Cold-pressed oils usually have a more natural aroma and flavour compared to refined oils. The intensity depends on the type of seed and oil.
Are these oils suitable for all age groups?

Generally, cold-pressed edible oils are suitable for daily cooking for most age groups when used in moderation as part of a balanced diet.

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